At Love & Pet, the Winx give away Fairy Pets as a way to bring magic back to Earth. Love & Pet is where Fairy Pets are given away, cared for, played with, and performed with. Each girl has her own station that is part of the well-being of the Fairy Pets and the store.
There is a lounge where the Winx live during their stay on Earth.
- Bloom: Co-Owner. She manages the front desk, sets appointments, and tends to customers.
- Stella: Co-Owner. She manages the grooming station and keeps Fairy Pets groomed and fashionable.
- Flora: Co-Owner. She manages the nursery and cares for Fairy Pets by providing them food and medicine.
- Musa: Co-Owner. She teaches the Fairy Pets to sing, dance, perform, and play instruments.
- Tecna: Co-Owner. She manages the shop's website and oversees its distribution of Fairy Pets.
- Aisha: Co-Owner. She manages the obstacle course and keeps Fairy Pets fit and active with exercise and playtime.